Here are the set-ups for the two product shots of the 285HV.

The lighting in the first one was simple enough, just a direct flash to light the subject and a snooted flash to throw a splash of light onto the background. The direct flash was gelled with a CTO (orange) and the camera's white balance was set to 3000K to make the background flash go dark blue.

Click the image to see it on Flickr with notes:

285HV blue background set-up

The levitation photo was more complicated to set-up but the lighting was simple. Obviously the subject had to be held up in some way, and in this case it was suspended from a background support with white thread. The thread was then removed in Photoshop.

Again, click the image to see it on Flickr with notes:

285HV levitation set-up

I'm *this* close to figuring out how to do the levitation photo without needing to use Photoshop. As soon as I can figure out the technique I'll do a product shot for the new toy that just joined my gear bag…