A couple of months ago I was asked to look at a web site to work out why it wasn't getting any hits. There were quite a few problems with the site, and to cut a long story short I ended up re-designing it myself and doing some photography for it.

The site is for a local business, Highland Caravan Hire, and the new design is now online and is already doing well in the search engines, whereas the original site wasn't listed at all.

At first I had planned to use a couple of photographs on the site, showing the 2-berth and 4-berth caravans that are available for hire. But I then decided to use one photo as a masthead so that people arriving at the site would immediately see a picture of a modern, well-maintained caravan in an attractive country setting. Extra pages will be added later with interior and experior photos of each caravan. Here are some of the pictures I considered for the masthead:

caravanexteriors.jpg

The vertical one was a strong contender and I even considered re-thinking the layout of the site to accommodate those acres of sky, but in the end I decided on this less dramatic view:

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The experience of doing estate agent interiors stood me in good stead for photographing the insides of the caravans. Of course it's even more difficult to find a good angle in a caravan, but I knew from the outset to keep the exposures nice and bright and to use remote flashes to open up any dark areas. Here are the interiors of the 4-berth caravan:

caravaninteriors.jpg

I'm not sure when I'll be able to complete the site as the caravans aren't always available to be photographed and even when they are we're at the mercy of the weather. But in the meantime the main page of the site is up and running, people can actually find it, and I was able to undertake the whole project for less than the cost of the original single-page design that didn't get one single hit.